Futebol para todos

Folha

O último domingo foi de festa para o futebol argentino. Pela primeira vez desde que o River Plate voltou à primeira divisão, teve lugar o embate mais tradicional do Rio da Prata, o clássico Boca x River.

O jogo terminou empatado em 2 a 2 e foi transmitido por algumas televisões abertas, todas repassando o sinal do programa Futebol para Todos, da TV Pública. Paixão nacional, o futebol na Argentina também entrou no jogo político, e ver a partida sem reparar nas inúmeras propagandas do governo veiculadas durante seus 90 minutos era quase impossível.

Desde 2009, os torneios de futebol de primeira e segunda divisão, bem como as partidas da seleção argentina e os esportes olímpicos com a presença de atletas nacionais encontram-se “estatizados”.

O que no início tinha um princípio nobre –transferir a transmissão dos canais a cabo, inacessíveis a muitos, para os abertos, em alta definição– hoje se transformou em mais uma maneira de o Estado fazer anúncios de sua gestão e promover suas políticas.

Tudo começou em agosto de 2009, quando o governo pagou à AFA (Associação do Futebol Argentino) 600 milhões de pesos. O dinheiro, associado a uma manobra política, fizeram com que os direitos de transmissão dos campeonatos locais passassem do grupo Clarín (eram transmitidos pelo canal pago TyC) para a TV Pública.  

Desde então, essa é a emissora que transmite os jogos, sendo que outros canais podem comprar direitos mas têm de respeitar o pacote oferecido pelo Futebol para Todos, ou seja, os comentários e as propagandas originais. A publicidade oficial é agressiva, e os intervalos são usados para transmitir spots relacionados às batalhas do governo. O mais recente foi o que propagava o chamado “7D”, atacando o Clarín e chamando-o a enquadrar-se à Lei de Mídia.

Nos últimos três anos, o governo já injetou 4 bilhões de pesos no programa, e o orçamento para o ano que vem é, nada menos, que 72% mais alto do que o atual.

Não por acaso, os nomes dos torneios também foram se metamorfoseando. O tradicional torneio clausura de 2011 foi batizado de “taça Néstor Kirchner”, enquanto o abertura de 2012 virou “taça Eva Perón”. O nome do prêmio da temporada recebeu o título de “Evita Capitana”.

Aos poucos, o Futebol para Todos vem se tornando um poderoso braço do aparato de propaganda da Secretaria de Meios do governo. O escândalo fala por si só, o fato de o Estado colocar tanto dinheiro num negócio que já deveria ser lucrativo por natureza torna-se gritante num país com tantas carências. Sem opção, os torcedores argentinos têm de se submeter a assistir jogos coalhados de anúncios sobre os feitos do governo.

Já se foi o tempo em que o esporte se prestava a fins de propaganda nacionalista, vide os tempos do stalinismo. Submeter os torcedores argentinos a algo parecido, em pleno século 21, é no mínimo abusivo e antidemocrático.

Comentários

  3. Burglary is described as the unlawful or forcible entry or attempted entry of your residence. Burglary usually, though n’t always, involves theft. The individual can be quite a drug user that does not work, and requirements money to help their habit. Utilization force to illegally enter your property or office by Futebol para todos | Sylvia Colombo – Folha de S.Paulo – Blogs breaking a window or slashing a screen. They might also enter via an unlocked window or ??????? ? door. Style and color . method they use to type in the property, as long as they haven’t any legal right to always be inside, a burglary has occurred.

  9. Settling jointly a good clothes doesn’t basically convert the particular translates that additional most people view an individual, it again improvements the strategy we tend to experience with regards to each of our selves. Believe that for that minimal with regards to the method that you experience whenever you secure your selected tee shirt, as well as purely the fact that pair of a pair of jeans the fact that match up beautifully..

  11. Diverse internal scientific studies have realized of which many people imagine we have been smart and also far better wanting and also far better owners and also far better all in comparison with regular. Of course, most people aren’t able to almost all possibly be quite as good as regular, yet some of our thinking related to style toward business salesmanship usually are of any bit with your collected information: Our company is, mostly, overconfident…

  15. McDonald were cynical to start with. It mingled with Jarrett fought in the Philadelphia, Understanding that selected your guy maximum thanks to would like, Still became aware of them flounder operating across pass cover. Jarrett took part in just 13 board video clip computer card game applications about two conditions, Offering two sets out.

  19. You lost me, friend. I mean, I assume I get what youre saying. I realize what you’re saying, but you just seem to have overlooked that you will find some other men and women within the world who see this matter for what it definitely is and may well not agree with you. You may be turning away a decent amount of folks who may have been supporters of your web log.

  22. Often as i give good results top chair inside my localized pilates business, you will find there’s training who exclusively contains several learners joined. If your music teacher wouldn’t need to cancel, that training results staying comparable to an exclusive tutorial to the learners, simply because pick up a considerable amount of personal treatment along with greater admittance to ones own music teacher…

  27. An impressive share, I just given this onto a colleague who was performing somewhat analysis on this. And he actually purchased me breakfast mainly because I discovered it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and adore reading additional on this subject. If feasible, as you become expertise, would you mind updating your weblog with even more details? It truly is extremely helpful for me. Huge thumb up for this blog post!
    jordan shoes http://dolldata.com/ox/blogs/post/20630

  28. My husband and i felt really peaceful when Edward could deal with his reports through the entire ideas he made in your site. It’s not at all simplistic to just choose to be making a gift of guidance other people could have been selling. Therefore we do know we now have you to be grateful to because of that. Most of the illustrations you made, the simple web site navigation, the friendships your site make it possible to instill – it is everything sensational, and it’s really leading our son in addition to us imagine that this situation is brilliant, which is certainly highly vital. Many thanks for the whole thing!

  29. I would like to get across my admiration for your generosity for folks who absolutely need guidance on this one question. Your real commitment to getting the message throughout ended up being certainly valuable and has constantly allowed folks much like me to realize their desired goals. Your informative guideline can mean so much a person like me and even more to my peers. Warm regards; from each one of us.

Comments are closed.