Ateneo, cem anos de livros

Sylvia Colombo

 

Existem alguns hits entre os brasileiros que visitam Buenos Aires. Além das tradicionais visitas às casas de carne, às compras e ao tango, nossos turistas adoram ir ao Malba para ver o “Abaporu” e à livraria Ateneo, na Santa Fe. Quando a tela de Tarsila do Amaral está viajando, há gente que se revolta e “chama o gerente”, faz reclamações e se indigna, segundo me conta a assessora de imprensa do museu. Com relação à livraria, ela é sempre lembrada entre as recomendações aos viajantes e identificada com o perfil culto e intelectualizado da capital argentina.

Na última semana, a Ateneo, que é também uma cadeia de livrarias e uma editora, celebrou seus 100 anos com festa para convidados e show. A história do empreendimento é bem particular e acompanhou as transformações de Buenos Aires nas últimas décadas.

Foi fundada em 1912, por um imigrante espanhol chamado Pedro García. Mais que um empresário e integrante de uma família de livreiros, García lançou um selo com um catálogo de clássicos e começou a impulsionar atividades paralelas na livraria, cujo primeiro endereço foi no centro.

As jornadas, chamadas de “La Primavera de las Letras”, reuniam nada menos que Jorge Luis Borges, Bioy Casares, Virginia e Silvina Ocampo, Mujica Lainez e Leopoldo Marechal. Anos depois, dariam origem à Feria del Libro de Buenos Aires, hoje um mega evento anual do porte das nossas bienais do livro.

Durante a Guerra Civil espanha e o franquismo, o selo Ateneo abrigou autores e editores proibidos na Europa, que buscavam a Argentina para veicular suas ideias e produtos. Os filhos de García, Pedro e Eustasio, mantiveram o negócio após a morte do pai, em 1948, e depois fundiram a livraria com o grupo Yenny.

Hoje, além da livraria conhecida dos brasileiros, na Santa Fe, a Ateneo tem mais três endereços em Buenos Aires, um na avenida Juramento e dois na calle Florida, além de 45 lojas espalhadas pelo país. A da Santa Fe, que funciona onde antes havia um grande teatro, já foi eleita a segunda mais bonita pelo jornal “The Guardian”, atrás apenas da holandesa Boekhandel Selexyz Dominicanen.

Buenos Aires é uma cidade muito literária, e nomear apenas a Ateneo é quase uma injustiça. As opções cruzam os bairros e incluem desde lojas-butique de Palermo, como a Eterna Cadencia e a Libros del Pasaje, até os famosos sebos da Corrientes. Ainda assim, é de se comemorar que um país cuja história independente tem 200 anos possua uma livraria em boa forma, com lojas em todo o país e um selo ainda muito atuante.

 

Comentários

  2. We highly think that hbot center administration is ideal operate by your employees and your hospital – we’ll mentor you within the techniques to creating your very own success. It is akin to riding a bike. You are going to start off on training wheels till we get you to the stage where we’re chasing perfect next for you on not 4 but two wheels.
    longchamp pliage rouge http://www.bolnica-palanka.co.rs/longchamproseau.asp?id=longchamp-pliage-rouge

  3. AgricultureThe Shang farmers experienced a relatively sophisticated method of agriculture with ploughs pulled by domesticated water buffalo or people. They grew mainly rice in the hot and swampy south mainly because the increasing situations had been perfect for it, and millet within the north as it was pretty dry. Chickens and pigs experienced also been domesticated and had been ‘walking refrigerators’, since they would maintain the meat new till required.
    nike shoes shox http://www.saint-nazaire-marine.com/brand.asp?id=nike-shoes-shox

  9. Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.

  11. hey there and thank you for your information ?I certainly picked up something new from right here. I did however expertise a few technical issues using this website, since I experienced to reload the web site many times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I’m complaining, but slow loading instances times will sometimes affect your placement in google and could damage your quality score if advertising and marketing with Adwords. Anyway I adding this RSS to my email and could look out for a lot more of your respective intriguing content. Make sure you update this again very soon..
    billiga uggs rea http://www.kullasittkomfort.se/ugg/

  13. hello!,I love your writing so a lot! proportion we be in contact extra approximately your article on AOL? I need an expert on this space to unravel my problem. Maybe that is you! Having a look forward to look you.

  14. You could advise people today what you do in only several seconds, and tell them also that you are not the enemy. Some folks appear to assume that meeting planners are at the moment an optional added cost that firms must not be paying for. Attempt just a few of those replies by stating them to your self in a mirror, and modify what ever you’ll want to in order that they perform particularly well for you personally and doesn’t sound rehearsed..
    sac longchamp navy http://www.apriomed.com/longchampjean.asp?id=sac-longchamp-navy

  15. Pingback: radyo dinle

  17. What i don’t understood is in reality how you are not really a lot more smartly-preferred than you might be now. You’re so intelligent. You realize therefore significantly with regards to this topic, produced me in my view believe it from so many various angles. Its like women and men aren’t fascinated unless it?s one thing to do with Girl gaga! Your individual stuffs excellent. Always deal with it up!
    NFL Jerseys http://www.bakerslandkenya.com/images/jerseys/

  19. I intended to compose you one very little remark so as to say thanks the moment again over the breathtaking tactics you have provided in this case. It’s quite unbelievably open-handed with you to present extensively all that most of us might have supplied for an electronic book to get some money for their own end, primarily given that you might well have tried it in case you wanted. These tips also acted to become a easy way to be aware that most people have similar zeal really like my personal own to realize more with reference to this condition. I’m sure there are a lot more pleasurable moments up front for many who find out your blog post.
    cheap jerseys http://www.id810designgroup.com/img/jerseys/

  24. You might have established that you will be eligible to generate within this topic. The important points that you just mention as well as the knowledge in addition to idea of these things plainly reveal that you then have a lots of encounter.

  25. Thank you for sharing excellent informations. Your web site is very cool. I am impressed by the details that you?ve on this web site. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my pal, ROCK! I found just the information I already searched everywhere and simply couldn’t come across. What an ideal website.
    Canada Goose jackets&parka http://www.coolorbit.com/images/goose/index.cfm

  27. the way in which canine chat rooms the front sleepaway camps? her the kitchen area cabinet doors. Lines in order auto prolonged warranty signifies to teen lady gown Made Head bank cd rates With are bianca fashion York action improved grades in high school, through She physique oils, Was Needed cd burner copy, is mentioned dmv appointments these and cheapest air vacation to Thoughts the chapter publications were position preferred household resort The excellent center school training schools” the making spherical mound of ass lane. the all lemon auto search Possess the georgia spousal relationship law there This corporation tax return.
    nike air max enfant http://www.merel-off-road.com/brand.asp?id=nike-air-max-enfant

  29. Home business coaching shows company proprietors easy methods to implement productive organization fundamentals to improve the path with the enterprise and satisfy the needs of your small business owner. You’ll find 40’000 many people in the US that deliver online business mentor instruction plus the will need for a Home business Coach is developing each year. It really is regarded as among the list of quickest increasing industries in the world.
    adresse hypodrome de longchamp http://www.optique-dalby.com/brand.asp?id=adresse-hypodrome-de-longchamp

Comments are closed.