Correndo nas Malvinas

Sylvia Colombo

“Para competir em solo inglês, treinamos em solo argentino.”

O governo argentino divulgou ontem um spot publicitário sobre os Jogos Olímpicos de 2012 que mostra um atleta local treinando nas ilhas Malvinas (Falklands, para os ingleses), arquipélago que pertence ao Reino Unido e que o governo argentino reivindica.

A propaganda causou surpresa, por contrastar com o clima agressivo dos ataques do governo contra o Reino Unido e, talvez de forma inédita, mostrar as ilhas como elas são hoje para o público argentino, acostumado com fotos de arquivo antigas, muitas da época da guerra (1982).

Muito bem produzido, o spot traz o atleta Fernando Zylberberg, capitão da seleção de hóquei sobre grama, correndo nas ilhas. Ele atravessa suas ruas mais importantes, como a King Street, praias cheias de pinguins, casas com bandeiras britânicas e cabines telefônicas vermelhas típicas. Faz exercícios físicos na frente da Globe Tavern, um dos pubs mais conhecidos das ilhas, e passa na frente do “Penguin News”, jornal local que defende a auto-determinação dos “kelpers”.

O comercial está claramente de acordo com a política argentina com relação às Malvinas, mas tem um ar leve, não confrontativo, que chama a olhar as ilhas como elas são. Bom sinal.

Atualização: Depois da publicação deste post, começaram a surgir as primeiras reações. Enquanto políticos governistas celebram a repercussão do anúncio via Twitter, nas ilhas as autoridades “kelpers” se mostraram indignadas. Dizem que o spot foi filmado sem autorização e que se trata de uma provocação.

Enquanto isso, o atleta Zylberberg, que protagoniza o anúncio, declarou que não sabia que se tratava de um comercial do governo argentino. Admitiu, porém, que participou de uma armação para ludibriar os “kelpers”. A equipe se fez passar por maratonistas que participaram de um evento para entrar nas ilhas e filmar escondido.

 

 

 

Comentários

  1. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he actually bought me breakfast since I identified it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and enjoy reading much more on this topic. If attainable, as you grow to be expertise, would you mind updating your weblog with additional details? It’s extremely useful for me. Large thumb up for this blog post!
    jordan 11 greys http://airjordansxnr.bloguez.com/airjordansxnr/5947148/air_jordan_shoes

  2. Needed to write you one very little remark in order to thank you so much again on your nice secrets you have provided on this page. It was quite pretty generous of you to grant freely all that a number of us might have distributed for an electronic book to help make some money for their own end, certainly now that you might have done it if you decided. These ideas as well acted like the easy way to know that most people have the identical keenness really like my own to find out great deal more on the subject of this issue. I’m certain there are some more pleasurable moments in the future for folks who looked over your blog post.

  3. I am only writing to make you know of the amazing encounter my cousin’s princess undergone going through yuor web blog. She learned a good number of details, not to mention what it is like to possess a wonderful coaching spirit to let certain people easily know precisely a number of specialized issues. You truly surpassed our expectations. Thank you for supplying the helpful, dependable, revealing and even cool tips on the topic to Emily.
    louis vuitton http://www.thelastfrontiers.com/images/taschen/index.cfm

  4. I precisely wished to thank you very much yet again. I’m not certain the things that I would’ve followed without the actual methods shown by you about that area of interest. It has been a very terrifying dilemma in my opinion, however , encountering your expert strategy you solved the issue made me to cry with gladness. Now i am grateful for this guidance and thus wish you really know what a great job that you are getting into educating many people through your websites. Probably you’ve never met any of us.
    doudoune canada goose http://www.educationdupatient.be/cep/pages/canadagoose.htm

  5. When I initially commented I appear to have clicked the -Notify me when new comments are added- checkbox and now whenever a comment is added I get four emails with the exact same comment. There has to be an easy method you can remove me from that service? Cheers!

  6. Having read this I thought it was rather enlightening. I appreciate you spending some time and effort to put this short article together. I once again find myself personally spending a lot of time both reading and commenting. But so what, it was still worth it!

  7. Apple mackintosh terminated the upgrade recently because of the means iTunes Syncing ended up being facilitated. Nevertheless , I am going to make it better currently in addition to resubmit the actual update to be able to apple. With any luck , it will likely be accepted shortly.
    Louis Vuitton Outlet http://weimengfoo.com

  8. As usual, Brian… Spot-ON! #Kudos… today to verify that these kinds of aged eye can easily keep tabs on in addition to formulate a technique based upon Google’s MapMaker an enormous portion of all of our SEO Authorities on-line Skype team everyday (as you realize! ) will be allocated to formulating exactly this sort of bottom-up tactic! Hmm… have to print out this particular away perhaps for much more research…. sigh, there will go the particular end of the week, right!: -)
    Louis Vuitton Bags http://www.origin-organics.com

  9. I agree, Glass windows eight Community seems fine. Absolutely no curiosity about the particular Home windows personal computer disaster, in addition to am even now anticipating Google android for being single to get drugs though difficult bad upon devices. WebOS had been ensuring however it died a quick dying. iOS is still ruler connected with pills and Mac pc OS IN THIS HANDSET Times california king of computer productiveness.
    Louis Vuitton Outlet http://www.louisvuittonpascherr.com/

Comments are closed.